Buzz-word Marketing Strikes Again (Starbucks)

The latest from Starbucks is that they are going to discourage milk products at their stores.

Starbucks Taking Aim at Dairy (Bloomburg)

As usual, this is taking popular buzzwords (“Carbon footprint” and “Greenhouse Gases”) and using them for a marketing bump without regard for science (or for a real analysis of the entire business model or an effort to make a real change).

Even the Bloomburg article notes that Starbucks accounts for a tiny percentage of US Milk production, but also notes that the Starbucks name might be sufficient to tilt the rest of the coffee house industry in the same direction.

 

 

Interestingly, this announcement is a month after the animal-rights/vegan-pushing PETA purchases one (1) share of Starbucks stock so representatives can attend Starbucks shareholder meetings.

PETA buys Starbucks Stock, Will Take Fight Against Nondairy Milk Surcharge to the Board Room (Food and Wine), December 18, 2019.