As usual, this is taking popular buzzwords (“Carbon footprint” and “Greenhouse Gases”) and using them for a marketing bump without regard for science (or for a real analysis of the entire business model or an effort to make a real change).
Even the Bloomburg article notes that Starbucks accounts for a tiny percentage of US Milk production, but also notes that the Starbucks name might be sufficient to tilt the rest of the coffee house industry in the same direction.
Interestingly, this announcement is a month after the animal-rights/vegan-pushing PETA purchases one (1) share of Starbucks stock so representatives can attend Starbucks shareholder meetings.
This is worth a look. I was astonished to learn that my home county is on the far “less prejudiced” end of the spectrum, versus my state capitol city of Indianapolis (Marion County), which is on the far “more prejudiced” end of the spectrum.
It is also worth noting that – at least in my home state – the political intolerance is highly prevalent in the counties that I would tend to label as “very liberal.”