Blue Apron and Agriculture

We all like it when someone writes what we are thinking.  An added bonus is when they link to the data to back up their pointed prose.  Generally, I harbor a deep suspicion of companies that develop their market based upon “sustainability,” “GMO-Free,” “all-organic,” and the like.  Usually, those are marketing “magic words” to capture the attention of the so-called intelligent masses but is extremely difficult, if not impossible, to sustain honorably.

I’ve tried Blue Apron.  It was a very nice birthday gift from my children, and I enjoyed the experience.  However, I will not go back to Blue Apron for all the reasons stated in the article (link below) by Chris Newman.  It’s a novelty, not a way of life, and not for people who want to actually live a thoughtful and sustainable lifestyle.

But back to her point:  Blue Apron does not help farmers; it captures them and contracts them to a set return and (maybe) profit, where the farmers (as usual) take all the risk, and Blue Apron determines the price.

What’s Wrong with Blue Apron? – via Medium

Check out other articles by Chris Newman.  While I don’t necessarily agree with everything she says, she is thoughtful and thorough and has a different point of view worth exploring.