Very intriguing TED Talk. Dated September 2009, but still very relevant and relatable.
Takeaway: People don’t buy what you do, they buy WHY you do it.
Well worth the watch – One of my pet peeves is seeing “GMO- Free” on products that are nowhere near GMO on the production line.
The BEST way to be environmentally responsible is to PURCHASE LESS/USE LESS of the products that are harmful to the environment (think – no single-use water bottles).
The most recyclable and recycled packaging product. The past two years saw a jump in demand for cardboard boxes (due to COVID). The video below is an interesting history of the development of this product (16 minutes and a bit technical, but very interesting).